THE BRAND BUILDER MAP
Your companion
to Brand Builder.
A guided workbook for capturing what you uncover as you work through the Eight Brand Marks™ with Brand Oracle.
INCLUDED WITH BRAND ORACLE MEMBERSHIP
Meet Brand Builder
FROM OBSERVATIONS TO FINDINGS
Make room
for the thinking.
The Map offers questions, exercises and space to explore your brand’s story, beliefs, direction, relationships, character, perspective, impact and longevity.
Use it alongside Brand Builder. Talk through the questions, keep working notes and file the answers you want Brand Oracle to draw on in future conversations.
The Brand Builder Map is the source for the names, lenses and lines of enquiry used across this experience.
WORKING WITH BRAND BUILDER
Explore. Capture. Refine. File.
- /001
Explore a question.
Use the workbook and conversation to look beneath the first answer.
- /002
Keep your notes.
Capture stories, examples and observations as your thinking develops.
- /003
Refine your thinking.
Look for the patterns, question assumptions and bring the strongest ideas together.
- /004
File your findings.
Review and save an answer for each exercise. Return to refine it as your understanding grows.
Saved findings live in Brand Builder. Any edits you make to a PDF in your browser need to be saved or downloaded separately.