Make space
for your brand.

No. Brand Builder guides you through the thinking, whether you’re building your first brand strategy or revisiting an established brand.

Yes. Start with your foundations before investing in identity, a website or marketing. For a personal brand, explore your experience, perspective, values and the people you want to connect with.

Brand Oracle follows Oraco’s Eight Brand Marks™ methodology and works alongside the Brand Builder Map. You work through a connected strategic process grounded in your business and your own thinking, rather than asking a blank chat to invent a brand for you.

Your access includes A$10 in estimated AI processing costs per membership month, shared across Brand Builder, Brand Mentor and Brand Writer. This allowance is designed to support working through the Brand Builder Map, exploring your strategy, asking Brand Mentor questions and developing initial copy with Brand Writer. It is not unlimited and does not guarantee a number of messages; how far it goes depends on how you use the tools. Your allowance follows your purchase or renewal anniversary, rather than the first of the calendar month. Annual members receive a fresh allowance each month. If you reach the allowance, chat pauses until your next membership-month reset while your membership is active. A new month purchased after your current access ends includes a new allowance. Overlapping purchases do not immediately reset an allowance you’ve already used.

Keep working in your downloaded Map. If you want more guided time, you can purchase another month for A$66 including GST, or choose A$55 including GST/month or A$495 including GST/year. Use the same member account to return to your saved work. Purchase additional one-month access when your current access ends; overlapping purchases do not automatically stack into extra months.

The A$66 including GST option is a one-off payment for one month of access. You can purchase another A$66 including GST month whenever you want to return, or choose an ongoing A$55 including GST/month or A$495 including GST/year subscription. Those subscriptions renew on their respective billing cycles unless cancelled. If you don’t continue, your access ends.

Your downloaded Brand Builder Map remains yours. Save it regularly and download any PDF edits separately; they do not sync automatically with Oracle. You need active membership to open your saved Oracle work. The workspace is not a permanent archive, so keep your own copy of the thinking you want to retain.

The Map is your downloadable record. Oracle does not currently include a findings-document or full-chat export button. Keep your final answers in the Map, or copy the findings you want to retain into your own document.

No. You’re building strategic foundations and direction, not a finished logo, website or visual identity. Brand Mentor and Brand Writer support decisions and communication. A review by an Oraco strategist is an optional, separately purchased service.

Discuss the questions with your team and capture that thinking in the Map. Membership provides one member account and saved progress for that account; it does not include a shared team workspace or multiple logins.

You’ll need a ChatGPT account, an internet connection and a current browser. Open Brand Oracle and sign in to your ChatGPT account, using the email address you entered in the Brand Oracle login field at checkout (this may be different from your payment email). You can open Oracle at oracle.eightbrandmarks.com. Access may take a few minutes to appear. If you experience a technical sign-in or access problem, email hello@oraco.com.au.

To cancel a monthly or annual subscription, open Stripe’s customer portal, enter the email address you used for payment and follow the sign-in link Stripe emails you. This may be different from your Brand Oracle login email. Select your subscription and choose to cancel it before the next renewal. Cancelling stops future renewal; your paid access continues until the end of the period you have paid for. The one-month option is a one-off payment and does not need cancellation. We do not ordinarily offer change-of-mind refunds or pro-rata refunds for unused time, including annual access. This does not limit any rights or remedies you have under Australian Consumer Law.

Brand Oracle uses AI to help you develop your thinking. Suggestions can be incomplete or incorrect and are not professional legal, financial or other regulated advice. Check them against your knowledge and seek a qualified professional where needed. You decide what to put into practice.

Use the Map and findings to build and communicate your own brand. Oraco’s workbook, original content, designs and branding remain its intellectual property. Membership does not permit reselling, publishing or repackaging those materials as your own framework, course or product.

Use information you’re authorised to share. Avoid passwords, payment details and sensitive information about customers or team members. See our Privacy Policy before using Oracle.

Oraco contributes 1% of Brand Oracle revenue processed through Stripe to Stripe Climate, supporting the development and scaling of emerging carbon removal technologies. This contribution is funded by us from your purchase.

Alongside this commitment, we’re working to make Brand Oracle more resource-efficient as it evolves. The Brand Builder Map and Eight Brand Marks™ structure conversations, while relevant saved brand context helps reduce the need to repeat earlier thinking. We use a smaller AI model, considered response limits and member usage monitoring to support focused, purposeful use. AI requests are made when you send a message; saving progress, preparing brand context and backing up data do not require additional AI requests.